You’d think after years of using Google Maps we’d trust that it knows what it’s doing. Still, we think, “Maybe taking the backroads would be faster.”
That’s an example of what researchers call “algorithm aversion”: even when an algorithm consistently beats human judgment, people prefer to go with their gut. This can have very real costs, from getting stuck in traffic to missing a sales target to misdiagnosing a patient.
Algorithms make ...Continue Reading →