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Think Differently About Protecting Your Brand

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Licensing can generate big business for brands. The top 150 global licensors accounted in total for almost $230 billion, according to License! Global. Disney alone reported $39.3 billion in retail sales of licensed merchandise worldwide in 2012, fueled by the popularity of its Marvel Comics properties.

Brands in categories from apparel to automotive to sporting goods to spirits are licensed.  Even celebrities license their brands – Usher Cologne, anyone?

Licensing’s popularity makes sense. It can boost brand exposure and expansion without ...

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How GE Applies Lean Startup Practices

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We are all lean now — or soon will be. As the world becomes more digitized, generating more information surrounding products and services and speeding up processes, large and small companies in every industry, even manufacturing, are starting to compete more like the software industry, with short product lifecycles and rapid decision-making.

GE has responded to this drive for speed and need to align more closely with customers’ needs by using a new technique called “FastWorks.” It’s a framework for entrepreneurs, ...

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To Enhance Your Learning, Take a Few Minutes to Think About What You’ve Learned

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Research participants who did an arithmetic brain-teaser and then reflected on their strategies for solving it went on to do 18% better in a second round than their peers who hadn’t set aside time to reflect, according to Giada Di Stefano of HEC Paris, Francesca Gino and Gary Pisano of Harvard Business School, and Bradley Staats of the University of North Carolina. The unconscious learning that happens when you tackle a challenging task can become more effective if you deliberately ...

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Think Beyond “Mobile” vs. “Desktop” Shoppers

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We all know the story of mobility’s meteoric rise in the last several years. From flip-phones to smartphones to an expanding galaxy of different connected screens and devices, we can safely say that access to the world’s information on-demand will be part of our lives now, and for the foreseeable future. We’re at the end of the beginning.

At Google, I meet with companies of all sizes to discuss how connectivity has changed consumer behavior, and what this means for their ...

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Twitter Co-founder Biz Stone on the Power of the Creative Mind

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In his new book, Things A Little Bird Told Me: Confessions of a Creative Mind, Biz Stone tells the story of his nontraditional path to co-founding Twitter and Jelly

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What Makes the Best Infographics So Convincing

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A great infographic is an instant revelation. It can compress time and space. (Good gosh – Usain Bolt is that much faster than all the other 100-meter gold medalists who’ve ever competed?) It can illuminate patterns in massive amounts of data. (Sure, we’re spending much more on health care and education than our grandparents did. But look how much less on housing.) It can make the abstract convincingly concrete. (Which player was ESPN’s SportsCenter most discussed during the 2012 ...

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Why I Tell My Employees to Bring Their Kids to Work

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I am the CEO of a fast-growing high-tech company. I’m also a mother of three boys, ages 9, 7, and 4, and I pride myself on being very involved in their lives. I have had to juggle kids and career for the last 10 years, and I cannot separate work and home life, as I’ve found that creates too much stress and pressure. Instead, I integrate both, bringing kids to work and work to home as I need to. This ...

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How Midsized Companies Can Avoid Fatal Acquisitions

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Big-company corporate development departments dream of acquisitions that substantially boost revenue or bring assets that turbo-charge growth. CEOs of midsized companies I’ve come to know over the last 30 years share the same dream. But they are far more cautious, as they should be. Unlike a Fortune 500 company that can casually take a write-down, a midsized firm often can’t recover from a strategic acquisition that goes up in flames. And plenty do.

Acquisitions are more likely to go sour for ...

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Forget the Strategy PowerPoint

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I have for decades watched CEOs and other executives try to explain a corporate strategy to a small group of senior managers or to a much larger group of staff. For the most part, it has not been a pretty sight. In the case of senior managers, I usually hear 3 or 4 different interpretations of what the boss said, or disagreements about what they thought he or she said. In either case, no alignment at the top. In the ...

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If You’re Thinking of Soliciting Donations in Bulgaria…

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People living in cultures that are more accepting of inequality in power or wealth are less likely to donate money to charitable causes or help the needy, according to research by Karen Page Winterich of Pennsylvania State University and Yinlong Zhang of the University of Texas at San Antonio. The finding may help explain why the most generous countries—Australia, Canada, Ireland, New Zealand, and the United States—have relatively low scores on a measure of inequality acceptance, while the least generous—Bulgaria, ...

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