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What Email, IM, and the Phone Are Each Good For

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A few weeks ago, I saw an email in my inbox from a member of my sales team. I realized an appropriate response would take more time than I had at that moment. So I skipped it, planning to return to it later. The email quickly got buried, and after a week went by, it was forwarded to me again, with a note: “Wanted to make sure you received this.” This time, ...

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Question What You “Know” About Strategy

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Say you are competing in a fast-growing industry. How much do you care about profits versus market share?

It’s a common rule of thumb that businesses should go for market share in fast-growing in­dustries. It’s conventional wisdom, though, not a law of physics; you don’t have to go for share.

Whether to pursue profits or share is one of the questions posed in an ongoing tournament I conduct that uses computer simulation to ...

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6 Reasons Marketing Is Moving In-House

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A new research report from the Society of Digital Agencies finds that in the past year there has been a dramatic spike in the number of companies who no longer work with outside marketing agencies — 27 percent, up from 13 percent in the previous year. This continues a trend The Association of National Advertisers first reported in 2013.

But these companies aren’t getting rid of marketing – they’re just bringing it ...

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Assessment: Identify Your Entrepreneurial Personality Type

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Obama’s Former “Body Man” on Being the Ultimate Assistant

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At Duke University, Reggie Love played football and basketball, and after his 2005 graduation he tried out for two NFL teams, without success. He thought about joining an investment banking firm. Instead, in 2006 he took a job in the mail room of Senator Barack Obama, and a few months later became the presidential candidate’s “body man”—the staffer who awakens him each morning and travels at his side, procuring meals and providing ...

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Jon Stewart, Superboss

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This past February, when Jon Stewart announced his impending retirement from Comedy Central’s The Daily Show after sixteen years, the collective mourning began almost immediately. “I have this irrational feeling of sadness, bordering on hurt,” a commentator for Entertainment Weekly said. “I feel wounded. It’s not like a romantic break-up, per se—more like a childhood best friend announcing his family is moving away right before sixth-grade starts.”

“Sixth grade” referring to, of course, the ...

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Who Benefits from the Peer-to-Peer Economy?

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Barbara Ann Berwick drove for Uber for eight weeks in 2014. She, and two others, then brought suit against the company. On June 16, the California Labor Commission ruled that she as a driver should have been classified as an employee – not an independent contractor – and that she was due over $4 million in expenses and penalties. As expected, Uber filed its rebuttal on July 9, bolstered with written ...

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Yes, Your Résumé Needs a Summary

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How long will recruiters spend on your résumé before deciding to toss it in the recycle bin? Six seconds, says online job search site The Ladders. That’s about 20 to 30 words.

So how do you write those first few lines of your resume—the summary section—to compel the recruiter to keep reading? How do you make sure you get the call—and not the toss? How do you make your summary memorable?

Here’s a checklist:

  • Tailor ...
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Customers Like Self-Service, Unless It Undermines Customer Support

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Due to my inadvertent idiocy, I lobotomized my smartphone by accidentally deleting an essential function. After 20-plus minutes of laptop Googling, Binging and YouTubing for a quick fix, I gave up. Nothing helpful could be found.

Two days and mounting frustrations later, I pop into a Sprint store and whine for support. It takes the (very helpful) sales associate four swipes and fifteen seconds to make my phone smart again. After thanking her, I ...

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How Social Movements Change Minds

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Marketers tend to like big, bold actions that grab attention and spew off metrics. Yet all too often, we ignore the much more mundane work that comes before. To market a product or an idea, you have to change minds, and that takes time and a lot of careful work.

That’s a lesson we’ve seen over and over in the social movements of the last century—although the outside observer may only notice ...

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