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A Brief History of the Ways Companies Compete

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Since the late nineteenth century, we have seen five distinct movements in the way companies compete. The first was efficiency. This was the original purpose of forming corporations — to facilitate the production of products and services with the least amount of wasted time, materials, and labor.  The attempt to turn business into a science of efficiency, also known as “Taylorism,” marked the high point of this movement. Many companies still compete ...

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How Businesses Are Leading Climate Change Innovation

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Syncsort Chief Marketing Officer Gary Survis discusses how companies can lead the way in sustainability efforts.

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Zee CEO Punit Goenka: ‘Youth Is the Fastest-Growing Audience’

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Punit Goenka, CEO of India’s Zee Entertainment, believes that the biggest opportunities are in digital distribution.

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The Remedy for Unproductive Busyness

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Raise your hand if you feel busy. Keep it up, still, if you think the busyness is hurting your productivity. If your hand is still up, then you should keep on reading.

It’s very easy to succumb to the temptation of staying busy even when it is counterproductive: It is the way our brains are wired. But there is a remedy that we can employ to translate that predisposition into productivity.

Research points to ...

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An Anti-Creativity Checklist for 2015

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Five years ago I published a version of this tongue-in-cheek checklist on HBR.org that highlighted how organizations kill creativity. It really touched a nerve​—​people flooded the post with examples from their own organizations of how their managers and colleagues stifled innovation. Even clichés like “We’ve always done it this way” seemed to be alive and well back then. Given all the talk in recent years about unleashing creativity in organizations, I wondered ...

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Video Metrics Every Marketer Should Be Watching

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Roughly half of companies currently use video in their marketing strategies, and two-thirds of marketers expect to do so in the near future. But how do they actually measure the success of these videos? For many marketers, the key focus is view count. But if you look under the hood of what really drives a video strategy, it becomes clear that view count is primarily a vanity metric. You have no ...

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Assessment: Are People Likely to Misunderstand You?

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CEOs, Stop Trying to Manage the Board

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It’s understandable that most CEOs try to manage their boards. With directors often attempting to take a more active role in decisions these days, CEOs naturally feel a bit threatened. They’re trying to lead a group of people who typically lack the time or expertise to fully understand what’s going on — but who have real power.

At most companies, despite all the best intentions, managing the board usually means keeping directors at ...

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Are You a Digital Immigrant?

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The changes in the way technology figures into our lives is altering the way the next generation will view many other aspects of society and business.

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How Corporate Boards Can Make a Difference

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The principles of corporate governance are just as applicable in the ASEAN region as they are in the U.S. Yet there are subtle differences in implementation.

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