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The Feedback Loop: More Data Doesn’t Always Mean Better Customer Service

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Customer surveys, customer feedback, customer loyalty programs: Despite all these tools, it’s still not clear how much the information being collected benefits either the customers or the companies.

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Facebook’s Unbundling Strategy Makes Perfect Sense

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Can a company built on the ideas of scale and network effects unbundle its offering into multiple brands and still thrive? Facebook is about to find out.

Unbundling has a compelling strategic and competitive rationale for Facebook. It has implications that extend far beyond the company’s stated goal to design single-purpose apps that fit mobile usage and the bottleneck of screen mobile device real estate. “Facebook is not one thing,” Mark Zuckerberg said in his recent interview in the New ...

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Think Differently About Protecting Your Brand

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Licensing can generate big business for brands. The top 150 global licensors accounted in total for almost $230 billion, according to License! Global. Disney alone reported $39.3 billion in retail sales of licensed merchandise worldwide in 2012, fueled by the popularity of its Marvel Comics properties.

Brands in categories from apparel to automotive to sporting goods to spirits are licensed.  Even celebrities license their brands – Usher Cologne, anyone?

Licensing’s popularity makes sense. It can boost brand exposure and expansion without ...

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Think Differently About Protecting Your Brand

Posted by:

Licensing can generate big business for brands. The top 150 global licensors accounted in total for almost $230 billion, according to License! Global. Disney alone reported $39.3 billion in retail sales of licensed merchandise worldwide in 2012, fueled by the popularity of its Marvel Comics properties.

Brands in categories from apparel to automotive to sporting goods to spirits are licensed.  Even celebrities license their brands – Usher Cologne, anyone?

Licensing’s popularity makes sense. It can boost brand exposure and expansion without ...

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How GE Applies Lean Startup Practices

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We are all lean now — or soon will be. As the world becomes more digitized, generating more information surrounding products and services and speeding up processes, large and small companies in every industry, even manufacturing, are starting to compete more like the software industry, with short product lifecycles and rapid decision-making.

GE has responded to this drive for speed and need to align more closely with customers’ needs by using a new technique called “FastWorks.” It’s a framework for entrepreneurs, ...

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To Enhance Your Learning, Take a Few Minutes to Think About What You’ve Learned

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Research participants who did an arithmetic brain-teaser and then reflected on their strategies for solving it went on to do 18% better in a second round than their peers who hadn’t set aside time to reflect, according to Giada Di Stefano of HEC Paris, Francesca Gino and Gary Pisano of Harvard Business School, and Bradley Staats of the University of North Carolina. The unconscious learning that happens when you tackle a challenging task can become more effective if you deliberately ...

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Think Beyond “Mobile” vs. “Desktop” Shoppers

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We all know the story of mobility’s meteoric rise in the last several years. From flip-phones to smartphones to an expanding galaxy of different connected screens and devices, we can safely say that access to the world’s information on-demand will be part of our lives now, and for the foreseeable future. We’re at the end of the beginning.

At Google, I meet with companies of all sizes to discuss how connectivity has changed consumer behavior, and what this means for their ...

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Twitter Co-founder Biz Stone on the Power of the Creative Mind

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In his new book, Things A Little Bird Told Me: Confessions of a Creative Mind, Biz Stone tells the story of his nontraditional path to co-founding Twitter and Jelly

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What Makes the Best Infographics So Convincing

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A great infographic is an instant revelation. It can compress time and space. (Good gosh – Usain Bolt is that much faster than all the other 100-meter gold medalists who’ve ever competed?) It can illuminate patterns in massive amounts of data. (Sure, we’re spending much more on health care and education than our grandparents did. But look how much less on housing.) It can make the abstract convincingly concrete. (Which player was ESPN’s SportsCenter most discussed during the 2012 ...

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Why I Tell My Employees to Bring Their Kids to Work

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I am the CEO of a fast-growing high-tech company. I’m also a mother of three boys, ages 9, 7, and 4, and I pride myself on being very involved in their lives. I have had to juggle kids and career for the last 10 years, and I cannot separate work and home life, as I’ve found that creates too much stress and pressure. Instead, I integrate both, bringing kids to work and work to home as I need to. This ...

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